The Social Media Specialist supports digital content for Dartmouth Health by coordinating and creating multi-platform digital content in service of strategic content goals. Assist with content operations across YouTube, social media, blogs, email, and web platforms while facilitating collaboration between subject matter experts, content creators, and production teams.

1.  Works with the Director of content, social media manager and content team to build social media presences, including, but not limited to, Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok etc., and understands how certain types of content fit different platforms.
2. Identifies emerging trends and opportunities in social media, and evaluates them against Dartmouth Health’s communications strategy.
3. Provides suggestions for meeting stakeholder goals through social media.
4. Support YouTube channel operations including uploading videos, creating thumbnail images, writing titles and descriptions, conducting basic SEO research, and organizing playlists.
   
5. Create social media content including basic graphic designs using tools like Canva and developing accessible posts by extracting key points from complex health and wellness information.
6. Educates internal audiences about the use of social media and its potential for employees, patients, and D-H institutionally.
7. Aggregates and analyzes metrics for social media platforms, and suggests strategy.
8. Supports content team calendar with publications, events, and other planned content opportunities. Evaluates upcoming content for social potential.
9. Schedules posts and supports community management with social tools, including Sprout Social, tracks mentions of Dartmouth Health, monitors properties to ensure brand integrity, keeps on top of trends in health care social media, consults with peers in the field, etc.
10. Works with other Media Relations, Communications, Web Team, Stakeholders, Marketing Team, and other health system Member leads to develop content and re-purpose existing content
11. Performs other duties as required or assigned.

• Bachelor's degree in journalism, writing, or communications preferred with 3 years of experience in social media coordination or the equivalent in education and experience required.
• Strong writing and editing skills are essential, as is the ability to think creatively and independently under deadline.
• Prior experience in health care preferred.
• Excellent interpersonal and organizational skills, creativity, maturity, flexibility, diplomacy, and the ability to work as part of a team required.